1. Purchased something online at least once in the past year
The proportion of Russians who have bought something online in the past six months is 42% (Moscow residents - 60%). Meanwhile, the proportion is increasing each year. (Yandex & GfK, 2019)
2. Buys online, because it's more comfortable
Other reasons for purchasing online for Russians are:
- it's easier to compare prices and choose the best offer
- prices are lower than in brick-and-mortar stores
- you can easily examine customer reviews
- it's time and energy consuming, as you don't have to go anywhere
- one can make a purchase anytime and anywhere
- it's easier to find all the details about an item (Data Insight, 2018)
3. Buys from abroad as it's cheaper
According to Data Insight & PayPal research, for 64% of Russians a lower price than in local shops is a great incentive to buy from abroad. Another reason to buy from abroad is unavalability of a good in Russia (for 28% of respondents). Higher quality motivates 9% of Russian customers to buy from abroad (Data Insight и PayPal, 2018).
