Learn more about Russian customers and why they buy from abroad.
The proportion of Russians who have bought something online in the past six months is 42% (Moscow residents - 60%). Meanwhile, the proportion is increasing each year. (Yandex & GfK, 2019)
Other reasons for purchasing online for Russians are:
According to Data Insight & PayPal research, for 64% of Russians a lower price than in local shops is a great incentive to buy from abroad. Another reason to buy from abroad is unavalability of a good in Russia (for 28% of respondents). Higher quality motivates 9% of Russian customers to buy from abroad (Data Insight и PayPal, 2018).