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3 facts about Russian customers

Learn more about Russian customers and why they buy from abroad.

1. Purchased something online at least once in the past year

The proportion of Russians who have bought something online in the past six months is 42% (Moscow residents - 60%). Meanwhile, the proportion is increasing each year. (Yandex & GfK, 2019)




2. Buys online, because it's more comfortable

Other reasons for purchasing online for Russians are:

  • it's easier to compare prices and choose the best offer
  • prices are lower than in brick-and-mortar stores
  • you can easily examine customer reviews
  • it's time and energy consuming, as you don't have to go anywhere
  • one can make a purchase anytime and anywhere
  • it's easier to find all the details about an item (Data Insight, 2018)



3. Buys from abroad as it's cheaper

According to Data Insight & PayPal research, for 64% of Russians a lower price than in local shops is a great incentive to buy from abroad. Another reason to buy from abroad is unavalability of a good in Russia (for 28% of respondents). Higher quality motivates 9% of Russian customers to buy from abroad (Data Insight и PayPal, 2018).